On July 9 at 9 p.m., CNBC will present a feature on NASCAR that basically asks the question: is the sport still good for corporate America?
The hour-long special, from reporter Darren Rovell, will have exclusive interviews with Tony Stewart,
Kyle Busch and Carl Edwards. The network says it will "take viewers inside the world of NASCAR, once the fastest-growing sport in America....But after a race to the top, attendance and television ratings are starting to decline and the car manufacturing business, for decades the foundation of the sport, is crumbling."
Rovell will talk to NASCAR chairman and CEO Brian France about how he plans to move his sport forward through the downturn.
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